Perhaps the most important thing to remember is the need for absolute goal clarity.
Although I don’t like all the sports analogies, it does work when we talk about goal clarity.
The goal of the soccer match would be to get the ball into the goal of the opposing team. Well that would be clear enough and many CEO’s will state their company’s goals in those broad terms.
An issue is that the goalie may misinterpret this goal and start running from his goal over the field to the goal of the opposing team to score a few points!
You see the issue. Goal clarity is clarity at every level of the company and in all stages of the work process and for all members of the team.
Even in your personal life you need goal clarity. If you plan a family vacation and you want to just relax and have fun while your significant other(s) have plans to see interesting things, the planning will get complicated.
If you don’t have absolute goal clarity in your job, you will not be able to perform to the maximum of your abilities. Your management will not see that you are fully aligned and/or you won’t be able to understand why the management above you makes the kind of assessments they are making.